For brands

Set it up once. For every retailer at the same time.

Your retailers want your images and article data, ideally linked straight to their own articles. With Open Brand Exchange you set that up once, for all of them at the same time.

Choose how to host it See the automation recipes

A portal for your retailers

Your portal carries your name and branding: "Kestrel · Brand portal", on your own domain if you like. Retailers request access, and you approve or reject.

Search and filter by brand, season, collection and product type
Paste a list of EANs and see right away what is there and what is missing
Download one photo, one article, or a zip of a whole selection
In the format they need: original, web (2000 px) or square
Article data as a spreadsheet, including material and care

A standard API for their software

Retailers who work with software get an API key for their software. Their POS, PIM or shop software fetches everything once and then only the changes.

Lookup by EAN, so images land on the right article and size
Changes arrive by themselves, including what you withdraw
Usage rights, embargo and AI provenance travel with every image
Built once, it works with every brand that uses Open Brand Exchange

GET/obx/v1/changesAsset

{
  "seq": 1051, "type": "asset", "op": "upsert",
  "external_id": "KO-1003_RST_3",
  "data": {
    "role": "model",
    "color_code": "RST",
    "rights": {
      "license": "retailer-use",
      "channels": ["webshop", "marketplace", "social"],
      "embargo_until": null
    },
    "provenance": { "ai_generated": true, "source": "generated" },
    "renditions": {
      "web":    { "width": 1200, "height": 1500 },
      "square": { "width": 1500, "height": 1500 },
      "thumb":  { "width": 480,  "height": 600 }
    }
  }
}

Automatic upload

Nobody has to drag files around. Your portal fetches your export by itself, or your own systems send it.

Scheduled import from a web address, SFTP server or S3 bucket, no code
A folder that is published automatically with the obx tool
Recipes for cron, GitHub Actions, n8n, Make and Zapier
One CSV format and one naming rule for photos: KO-1001_NVY_1.jpg

You own it

Open Brand Exchange is not a platform you hand your brand over to. You run your own portal, or have a provider run it for you.

Hosting it yourself is free: the software is open source
Prefer to outsource? Pick a provider, and move whenever you want
See who downloads what, per retailer
You decide who gets access, to which brands, and whether originals are allowed

What you manage yourself

Catalog: brands, articles, colours and sizes, images and their order
Imports: upload or fetch on a schedule, with a clear message for every row that failed
Retailers: approve or reject requests (with a reason), invite or block accounts
API keys: keys for your retailers' software: shown once, easy to renew or revoke
Automatic upload: keys for your own systems, and notifications when a retailer requests access or an import finishes
Statistics: downloads and use per retailer
Settings: logo, accent colour, welcome text, default usage rights and your own domain

Next step